Reputation Stadium Tour
A record-breaking global journey of 53 stadium shows featuring elaborate skyscraper stages, acoustic surprises, and a theatrical blend of Goth subculture and Broadway spectacle.
The Reputation Stadium Tour was Taylor Swift's fifth concert tour and her first all-stadium trek, launched in support of her sixth studio album, Reputation. Beginning on May 8, 2018, in Glendale, Arizona, the journey concluded on November 21, 2018, in Tokyo, Japan, spanning five months across seven countries. The tour featured 53 shows and was defined by its massive scale, incorporating prominent snake motifs that reflected the album's concept and Swift's public image at the time.
- Artist
- Taylor Swift
- Associated Album
- Reputation
- Tour Type
- Stadium Tour
- Visual Motif
- Snakes and Neon Typography
- Status
- Completed
Lore & Background
The tour's visual identity was built around snake imagery and a main stage designed as a wedge-shaped display resembling a skyscraper under construction. This setup was equipped with elaborate lighting and two smaller B-stages specifically used for acoustic 'surprise song' performances drawn from Swift's back catalog. Critics noted the production evoked Goth subculture and Broadway theatricality, praising the wardrobe and showmanship that created an experience described as both exhilarating and intimate. The set list balanced songs from Reputation with tracks from other albums, allowing Swift to bridge her current narrative with her musical history while maintaining a cohesive, high-energy flow.
In Their Own Story
On October 6, 2018, the show at AT&T Stadium in Arlington, Texas, was recorded for a Netflix original concert film released on December 31, 2018. The tour's commercial success was immediate and historic; it drew 2.88 million attendees and grossed $345.6 million, becoming the highest-grossing US and North American tour upon completion. Swift opened the promotional cycle with 'Look What You Made Me Do' on August 24, 2017, and partnered with Ticketmaster for a 'Verified Fan' program to combat scalpers. The tour kicked off with an invitation-only dress rehearsal for 2,000 foster and adopted children in Glendale before the public shows began. Opening acts included Camila Cabello, Charli XCX, and Broods, with the latter joining for the Oceania leg.
Reader's Guide
Fans attending the tour experienced a unique 'surprise song' segment at every venue, where Swift performed acoustic versions of deep cuts from her catalog. A streaming-exclusive compilation playlist titled 'Reputation Stadium Tour Surprise Song Playlist' was released on November 30, 2018, and later certified triple platinum in Brazil. The production relied heavily on audience participation through light-up bracelets, which critics noted made attendees feel like collaborators rather than passive observers. The tour concluded with significant acclaim from media outlets like Rolling Stone and The Guardian, who highlighted the seamless transitions between songs and the emotional weight of the acoustic performances.
Did You Know?
- The tour visited 7 countries total: United States, Canada, United Kingdom, Ireland, Australia, New Zealand, and Japan, beginning in Glendale, Arizona, and ending in Tokyo, Japan.
- A Netflix concert film of the October 6, 2018, show at AT&T Stadium was released on December 31, 2018, and as of the current canon, it has not been removed from the platform.
- The 'Reputation Stadium Tour Surprise Song Playlist' has no widely-known canon record of receiving a triple platinum certification in Brazil.
- Before the tour kicked off, Swift invited 2,000 foster and adopted children to a private dress rehearsal on May 7, 2018.
- Opening acts for the tour included Camila Cabello, Charli XCX, and Broods.
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